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THURSDAY, APRIL 26, 2001 by Shari Lifland Why the Ms. Foundation for Women created Take Our Daughters To Work Day "In creating the day, we intended to publicize, celebrate, preserve, and reinforce girls' natural strengths and optimism in an arena of vital importance to their lives. By engaging whole communities -- families, schools, media, and employers -- Take Our Daughters To Work Day involves all the players that impact girls' daily lives. By encouraging adults to take their daughters and other girls in their lives to work with them for the day -- and asking employers to design activities focused on building girls' self-esteem -- the Ms. Foundation calls attention to the importance of keeping girls healthy, strong, and confident through their teenage years and into adulthood. The day focuses on girls' abilities rather than their appearances. We know that a day at work, particularly a day watching women and men in the workplace, helps heighten girls' aspirations. The positive benefits of our program for girls include boosting girls' self-confidence and self-esteem, exposure to different opportunities in the business world, and exposure to non-traditional careers." This year's theme for the day is "Girl Force" -- showing how the Girl Force of today is going to help change the work force of tomorrow. Each year more women join the American workforce -- up from 18.4 million in 1950 to 63 million in 1997. Yet women still earn only 76 cents for every dollar earned by a man. Hopefully, through public awareness efforts like "Take Our Daughters to Work Day," today's girls will grow up with equal earning power and true equal opportunity. How one office will celebrate Take Our Daughters To Work Day – AMA's Saranac Lake facility Here's what AMA's Saranac Lake, New York office has planned for Take Our Daughters To Work Day, according to AMA's Jill Lintner: "We usually start the day with a reception for the girls and their parents/sponsors. At the reception we distribute tote bags, pens, pads of paper, and any other materials that we have been able to acquire. For the past couple of years, each girl has also received a carnation to wear (these have been extremely popular). I do a small introduction and welcome to the girls and field any questions they may have. There is a brief period of mingling, then they go off to their respective departments for the day. The girls and their parents/sponsors are welcome to visit any departments they choose throughout the day. Some departments plan special activities for the girls. The girls actually get to do "hands on work" in most areas. We usually have approximately 80-100 girls come in for the day. For 2001, we will be including boys in our program as well." How will your organization celebrate Take Our Daughters To Work Day? What does your office have planned? Will you bring your daughters/sons to work on April 26? Will there be any discussion in your child's school? For inspiration or more information, check out the Take Our Daughters To Work Day website at www.takeourdaughterstowork.org Click here for the Ms. Foundation's "Facts on Women & Girls" Shari Lifland is a New York-based writer.
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