American Management Association logo
Home Register Member FAQ’s Your Member Account About AMA
Seminars On-Site Events Books e-Learning Self-Study Research Conference Centers
  Areas of Interest
  HR/Training
  Management
  Leadership
  Sales and Marketing
  Small Business
  Global Perspectives
  Professional Development
  Archive
  Member Benefits
  Membership Plans
  Association Partners
  Member Resources
  Self-Assessments
  Member Newsletter Archive
 

Answering Your Call

What is important to you? What gives you the greatest satisfaction professionally and personally? In today's uncertain world, faced with challenges from terrorism to recession to figuring out who'll pick up the kids from school, people are asking these questions more often as they search for purpose and meaning in their lives. Executive coach John P. Schuster examines these common themes in a new book entitled Answering Your Call—A Guide for Living Your Deepest Purpose (Berrett-Koehler, 2003).

What exactly is a "call?" Schuster writes, "Having a call may mean having a lifelong, somewhat specific purpose that draws you into roles in a clear progression. Colin Powell goes from soldier to colonel to general to Secretary of State. But such a clean script, an obviously progressive set of steps, is not for all of us by any means. More of us go from starting a career in sales, for example, to becoming a devoted parent when raising our kids takes precedence over everything. Our various roles combine and have equal weight—parenting for 25 years is as important, or more important, than the business career we build and like or even love for the most part."

All of the roles we take on throughout our lives make up the various "callings" that we feel compelled to follow. The trick, says Schuster, is "to balance and combine them, respond to them in a creative fashion, renew them and rediscover them with growing sets of roles and skill." All of these callings combine to help give life its purpose. However, before you can answer your call or calls, you first must learn how to recognize them, says Schuster.

Schuster recommends asking yourself some questions to help you sort through all of the daily clutter long enough to see things more clearly and to find more meaning in everyday life. Ask yourself:

  • Have you listened to your inner voice recently?
  • Have you…
    Gone against a popular opinion?
    Disagreed with your imposing boss? A co-worker?
    Told your parents a truth about yourself?
    Pursued a hobby others thought weird?
    Turned down more money so you could have more meaning?
    Decided not to stay in style?
  • Have you looked for the depth dimensions of your job with its ordinary routines?
  • Have you asked, "What does it really mean to be taking the kids to school, to write this report, to analyze this budget, to meet this customer? How can I make my actions more significant?"
  • How is your ordinary life laced with meaning, if you allow it to emerge?

Whatever your call or calls—to leadership, family, the marketplace, community, public service, the environment, etc.—the key is to take time out to truly listen to your own inner voice and to follow it. As Schuster writes, "The first step, then, for all who have a desire to live a life of sustained purpose, is to ignore the social din whenever possible, whether it is about money or power or being cool. We can buy nice things and pursue careers and do the normal, and then we have to pursue the abnormal, go contrary to fashion, swim upstream. We need our own set of drums with which to beat our own rhythms."

According to Schuster, various supporters and tormentors will come and go in your life who will either encourage or discourage you from reaching your goals. The tormentors, or saboteurs, as Schuster calls them, are the people who don't believe in you, who spread negativity and destroy your self-confidence. Here are his recommendations on how to deal with these nay-sayers:

  • Toughen up. Learn to become thick-skinned early on so that you can endure the tormentors who are sure to come along later.

  • Weaken your weakness. The saboteur is effective because he exploits a weakness in your mental or emotional makeup. Work to improve your challenged areas so that you become less of a target.

  • Value your own opinions. Don't let other people's values matter too much to you.

  • Learn from your mistakes. Turn an encounter with a saboteur into a lasting lesson so that you'll be able to prevent a similar episode in the future.

  • Forgive. Forgiveness washes away negative emotions and sets you free to move ahead with your call.

  • Seek out supporters or "evocateurs"—people who recognize your possibilities, encourage you and help you grow and meet your goals.

  • Give others the benefit of your insight. Once you've successfully endured an encounter with a saboteur, lend a hand to others who are in the grip of their own tormentor. Share your insights and help them see what they are allowing themselves to go through.

The following AMA seminars cover related topics of interest:

About the author: John P. Schuster is an executive coach, trainer and speaker. He is a principal in the consulting firm the Schuster Kane Alliance and is the director of the Leadership Center at Rockhurst University in Kansas City, Missouri. Contact him at jschuster@skalliance.com or on the Web at www.skalliance.com

Back to Top

 
 
Toolkit
Index of Articles
Recommended Seminars
Recommended Books

 
AMA Seminars
European Seminars
Canadian Seminars
Books
Self Study
e-Learning
Research

 

Privacy Contact Site Map
American Management Association © Copyright 1997-2004
1601 Broadway New York, NY 10019
Phone: 212-586-8100 • Fax: 212-903-8168 • Customer Service: 1-800-262-9699