How to get results.

Articles, expert interviews, self-assessments, relevant research, the latest trends in Sales and Marketing and a customized “Sales and Marketing Tool Kit” to help you achieve your business goals. PLUS links to AMA’s seminars, books and wide range of learning resources.

	Better Presentations Mean More Business. These tried and true presentation strategies will help you impress prospective clients and increase your company’s bottom line. The ABCs of Advertising Online. Should your business start advertising on the Internet? Here are some tips on how to plan an effective online strategy.

Additional Sales and Marketing Articles of Interest:

• Strengthen Your Sales “ABs.” Just as a prizefighter needs to build strong “abs” to be a champion, a successful salesperson needs to strengthen his or her “ABs” (attitude and behavior).

• Close That Sale. Practical strategies for moving “No Decision” prospects into the “closed sales” column.

• Ten Ways to Become a Savvy Negotiator. Gain the upper hand in any negotiation by learning how to deal with the “The Wince,” “The Red Herring,” “The Trial Balloon” and other standard negotiation tactics.

• The Ten Biggest Marketing Mistakes and How to Avoid Them. If you're falling victim to any of these marketing missteps, your company's bottom line isn't living up to its potential.

• Get the Edge in Professional Selling—Stay in Touch! Once you've made the sale and the check has cleared, neglect your customer at your peril.

• The Presentation Trap: Why Making Presentations Can Cost You the Sale. Find out why one sales expert believes that sales presentations are simply a waste of time.

• Clinch that Sale by Asking the Right Questions. Knowing which questions to ask (and which to avoid) is a critical step in winning any sales negotiation. Here are seven guidelines that will help you open up the lines of communication between yourself and a sales prospect.

• The Golden Rules of Customer Service. The Golden Rule, "Do unto others as you would have them do unto you," can be expanded into an effective customer retention strategy.

• Selling on the Net: Are You a Retailer or Wholesaler? Expanding sales from a brick and mortar store to a virtual one requires a change in marketing strategy that your traditional ad agency probably won't be able to handle.

• Make Every Conversation a Sales Call. Veteran sales trainer Peter deLisser explains the secrets of successful selling, including the fact that “the real conversation starts when the prospect says ‘No.'”

• Keeping Your Cool When the Customer Gets Hot. Business etiquette expert Lydia Ramsey shares her five-step process to transform an irate customer into a satisfied one.