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Focus on: AMA’s Small Business Membership

According to the Small Business Administration, small businesses now employ 51% of all private sector workers and provide 75% of new jobs. Patricia Daly Nappi, AMA’s Director of Membership Development, says that “AMA recognizes that not every business has thousands of employees or the resources of a large corporation. Although organizations and executives around the world have used AMA membership to support their ongoing training and professional development needs for more than 75 years, we realized that we needed to specifically address the special needs and concerns of the thousands of small businesses that are so vital to our economy. That’s why we’ve introduced the AMA Small Business Membership.”

We spoke to Pat Nappi about AMA’s new membership category:

How exactly does AMA define a “small business?”
Companies with fewer than 300 employees and budgets/revenues of less than $30 million qualify for AMA’s Small Business Membership.

How is AMA’s Small Business Membership different from its Corporate Membership?
The Small Business Membership offers three complimentary seminars that anyone in the company can take during the membership year. This benefit gives the smaller business the opportunity to train staff in a very economical way, as the average AMA seminar costs $1500.

The Corporate Membership plan offers one complimentary meeting that's to be taken by the Official Company Representative or an enrolled Executive to audit for staff training or for his or her own personal development

What are some other benefits besides the free seminars?
The entire organization is eligible for preferred pricing on all AMA seminars, conferences, AMACOM books, AMA Bookstore purchases and more. In addition, they receive 15% off the daily training day rate for the first delivery of an on-site seminar each membership year. (This discount does not include pre-training analysis, development or customization fees). Members also enjoy preferred pricing on the use of AMA Executive Conference Center space

What are some of the ways that individual employees of member small businesses will benefit?
AMA's Small Business Membership allows five executives to enroll as AMA Executive Members. They each receive Executive Matters, a monthly e-newsletter that addresses today’s management challenges, MWorld, a new quarterly management print management journal, the opportunity to participate in Executive Member Research Surveys and receive timely results, and invitations to complimentary Breakfast Briefings on key topics by leading experts.

In addition, the entire staff can enjoy free access to the members-only area of the AMA website, with its growing online management library and member store featuring special prices on business products and services. The site also features regular announcements of discounts of up to 50% on “Last Minute Seating” Registrations at selected AMA seminars

How many companies have taken advantage of the Small Business Membership so far?
Since its introduction last fall, more than 100 companies have joined AMA as Small Business Members.

What kind of feedback have you gotten about the membership?
Companies interested in developing their staff's skills and abilities have called the decision to become a Small Business Member a "no brainer." They appreciate the financial advantages the membership offers them!

Does AMA have any plans to introduce any additional membership categories?
Yes. We are considering a new Library Membership in the near future. Libraries, especially university libraries, have approached us to do so, as they are impressed with the breadth and depth of information in our members-only website and they want to be able to offer it to their library users. They are also interested in including our print journal in their collections.

 

 

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